​​This hand-painted logo was commissioned for JuicegirlRN, a juice brand whose identity centers on raw ingredients and minimal processing. The client requested a painted mark rather than a digitally rendered logo, establishing a direct relationship between the product, the brand, and its visual representation.

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The imagery of green apples was developed to correspond to the flavor profile of one of the brand’s juices, translating sensory qualities into a clear and recognizable form. A surrounding splash introduces energy and movement, with tonal variation and layered paint used to balance motion with structure.

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The project applies traditional painting techniques within a contemporary branding context, creating a cohesive visual language in which the rawness of the medium reflects the rawness of the product itself, while maintaining clarity and adaptability across digital and print applications.